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The Affirm - Ask - Benefit Framework for Mid-Funnel Emails
It’s always nice when a member of your sales team reminds you to use one of your own frameworks! During a 1:1 with a top-performer on my...
5 min read


How to Have a Creative Negotiation
It was the start of a critical negotiation. The other side responded to our proposal with a counteroffer that was insanely low. I could...
3 min read


Annual Revenue Planning
One mistake you can’t unmake is being too late to start your annual planning cycle. This series will show you how to identify your major...
1 min read


Selling to Business Needs
We’re sucker-punching our AEs: We tell them that they need to know how to sell to business needs but we don’t give them any tools to...
1 min read


Setting Your VP of Sales Up to Succeed
Most early-stage startups are setting their VPs of Sales up to fail by putting them in a hole before they even start. That burns time and...
1 min read


Call Preparation: Getting Ready for an Update Call
I was feeling anxious. It was right before a call with a prospect. They were going to update us on their decision and my manager was joining the call. I knew I should prepare but I didn't know exactly what to do. Luckily, my manager, the illustrious Paul Cebulak, knew exactly what advice to give me. He told me to ask myself three questions: 1. What if they say yes? 2. What if they say no? 3. What if they say maybe? This is a killer way to prep if you have limited time. Let’s
3 min read


A Great Line For Negotiating: I'm Just Brainstorming
Years ago, I accidentally came up with a great line for negotiating: “I’m just brainstorming.” It’s perfect for situations where you want...
2 min read


Discovery: What Did We Learn?
Early in my startup sales career, my manager asked me a chilling question after he sat in on one of my calls: “What did we learn?” I thought… and I thought… and I realized that we hadn’t learned much at all. My manager was making an important point in a nice way: I’d done hardly any discovery. In other words, I'd done little to investigate the prospective customer's situation so that we could sell specifically to their needs. I was irritated at myself afterwards … I KNEW tha
10 min read


The Right Way to Shorten Sales Cycles
Everyone wants shorter sales cycles but the ways that early-stage SaaS companies try to shorten them often miss the mark. In this...
20 min read


Leadership: Great QBRs
If you're not doing good quarterly business reviews (QBRs) you're asking for trouble! A few years back, a QBR saved my bacon. We had an...
2 min read


The Sales Resources you HAVE to Build
There’s a major avoidable source of conflict on sales teams. Reps feel like they don’t have the resources they need to sell. Leadership...
4 min read


Sales Advice for Founders: Start With the Problem!
I was talking with a founder the other day and he asked me: “What’s your number 1 piece of sales advice?” I didn’t hesitate: “Start with...
2 min read


Sales Advice on LinkedIn Isn't Exactly Wrong, But....
Most sales advice on LinkedIn isn’t wrong, it’s just focused on one kind of selling: transactional selling. You need to decide if you’re...
2 min read
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